They’re in the process of thinking through whatever problem they’re having and want to know how you can help. Consumers come to you to see whether you’d be a good fit for them. ![]() SEO professionals know well that being a salesperson doesn’t work in content marketing. You can brainstorm with your team what the best topics for these articles will be, but whatever you do, make it your purpose to educate your readers, not to sell things to them. You have the space in an article to write what is essentially an SEO blog post for your business. Now, the approach is different for those who are composing original articles on LinkedIn. And on my end, I’m turned off and end up deleting those messages from my inbox. ![]() They seem to care only about casting that net far and wide to see what they catch. I can’t tell you how many times a month I get unsolicited sales pitches and other content in my LinkedIn inbox from people who don’t know me or my businesses and who don’t seem to care about what I want. Only when you identify your “why” - your reason for marketing your business on LinkedIn - can you begin to devise the content topics for this channel.Ī logical follow-up to knowing your why is the suggestion that you not play the salesperson on LinkedIn. ![]() Why are your products superior? What is it about your business model that will make things easier for your customers? How do you handle after-sales issues? In your content, show what makes your business special.
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